Course curriculum

    1. Welcome!

    2. The basics, your elevator pitch and finding your customers pain points

    3. Why be niche?

    4. Competitor analysis

    5. Finding your ideal customer

    6. 50 questions to identify your ideal customer

    7. Introduction to branding

    8. Branding

    9. Colour Psychology for branding

    10. Font analysis

    11. Creating a brand kit

    12. Editable brand kit link

    13. Now you have your branding here’s how to use Canva's Brand Kit:

    14. Why consistent branding is important

    15. Photography tips

    1. Introduction

    2. Different social media platforms available

    3. What social media is best for your brand

    4. Using AI for content creation

    5. AI worksheet for your brand

    6. Making a Video in CapCut and Posting as a Reel on Instagram or TikTok: A Short Bullet Point Guide

    7. Reel Hook Ideas

    8. Reel hooks for your brand worksheet

    9. Using Canva for static image creation

    10. Social media planning worksheet

    11. Using Plann to schedule your social media content

    1. SEO Friendly - what is SEO and why should you care?

    2. Keyword Brainstorm

    3. Keyword brainstorm worksheet

    4. SEO Do's and Dont's

    5. What are meta-fields?

    6. On-Page Optimisation

    7. SEO Checklist

    8. SEO Checklist worksheet

    9. Comparison of WordPress, Shopify, Wix, and Squarespace

    10. Etsy vs your own website

    11. Adverts - are they essential?

    12. How to set up your first google ads campaign

    13. Create an ad on Meta Business Suite desktop

    1. Why email marketing?

    2. Understanding Analytics

    3. Comparison of different email marketing platforms

    4. Building an email list

    5. How to create a lead magnet to get email subscribers

    6. Email content

    7. Email welcome flow template

    8. 10 subject line ideas to get your emails opened

    9. Email marketing worksheet

    10. Email graphic templates

    1. Money introduction

    2. Why you shouldn't undercharge

    3. Pricing worksheet

    4. Cash book download

    5. Self employed or Ltd?

    6. How to File a Self-Employed Tax Return in the UK

    1. Goal planning introduction

    2. The wheel of life

    3. Wheel of life downloadable

    4. Vision and goal setting

    5. Ta dah sheet

About this course

  • £297.00
  • 63 lessons

Give your business the best chance of success

We cover everything you need to get a solid foundation for your business

Enroll today

Instructor(s)

Kerry Clayton

Business Owner

Hi, I’m Kerry! I started my first business Trend Tonic in 2019 from a hospital bed with no start up cost. I started with print on demand and muddled my way through. I have ADHD and hyperfocus and in order to progress I obsessively researched EVERYTHING myself. I coded my first website (big mistake) had about 8 different branding styles and zero strategy. Throughout my years I have learnt so much and put everything helpful into this easy to use work book. At the end of this you should have your own blueprint for your business to succeed. Complete this in bitesize pieces! You eat an elephant one bite at a time or whatever the phrase is! There is a lot of information here please do not overwhelm yourself. This is not a get rich quick strategy but a way to create a brand with a clear message, consistent branding and tools to market on and offline without relying solely on social media. My first year of business my goal was £500 a month and I now run two profitable brands, have a team of 5 and am able to delegate tasks I don’t like and focus on the creative side!

Rebecca Reynolds

Marketing, Website and SEO

My name is Becca, I’m a stay at home mum and freelance digital marketing consultant working with Team Trend Tonic on all things marketing strategy. When I’m not chatting strategy and jewellery with Kerry and the team I’m playing with my toddler and exploring the world with him! I have been working in the digital world for over 15 years and there is nothing that I love more than exploring a new site and looking at how I can help improve the content, the search results and the conversions. Writing content is one of my favourite things to do and I can bore the pants off of most people talking about it! In my time in this world I’ve worked both client and agency side and have experience in a wide range of industries - from insurance, to accountancy and care. There are so many facets to SEO and digital marketing that it would be impossible to cover it all in a course like this, however we wanted to give you a solid understanding of the essentials, in plain English, to help you make the most of the time that you have - to get the best out of your site and your marketing budget, however small.

Louise Reynolds

Email marketing, PR and Admin

Hello! I’m Lou, mum of two a lifetime supporter of all things leopard print. I first got to know Kerry as a customer, I loved both her products and her personality that shone through her brand. After a little while being insta friends we realised we lived really close to each other and got chatting - I LOVE admin and she needed help with that side of the business so she could do what she really loved - designing and making beautiful jewellery. I’ve worked in sales and customer service for over 15 years, and was so excited to use my knowledge to work on email marketing campaigns for Trend Tonic. Through a combination of online courses, pooling our knowledge of the markets and our clients, and a bit of trial and error we have seen our email marketing stays get better and better, ultimately resulting in more sales. With such a heavy focus on social media it’s easy to overlook email marketing as a key tool to your business, but with the information covered in this guide we’re confident you can create your own successful marketing campaigns.

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What's so good about it?

  • Easy to follow

    Fed up of business workbooks being written in technical jargon we wrote this in easy to understand language. It is written so anyone (even my mum) understands how to implement the technical elements without being patronising.

  • Downloadable

    Contains heaps of downloadable worksheets, hints and tips, how to guides and more! Download and keep them forever!

  • Trend Tonic Team

    Written by the Trend Tonic team who have successfully created multiple profitable brands that continue to thrive. We are working in the product industry and feel the same struggles you do. We regularly update with everything we leanr.

Bonus material

Include additional content to your course curriculum to provide further value to your students.

  • How to contact celebrities

    £295 value

    Steal the exact template I use to reach celebrities and offer them products on a gifting basis

  • 3 ways to turn existing inventory into cash

    £395 value

    What do you do when you have too much of a product or it's just not selling as well as you thought...here's 3 ways to turn your existing inventory into cash so that you can open up space for your best sellers

  • Trend Tonic Business Planner

    £59 Value

    A 20 page printable business planner condensing everything you learn in the course

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